If you’ve been blogging or running an online business, then you know it can sometimes be frustrating trying to grow your email list.
Despite doing everything you think is right, it just seems to be creeping slowly…and yet other bloggers seem to grow their lists by the thousands with what seems like little effort.
Here are a couple of reasons why growing your email list should be your main focus:
1. We believe in the basic formula: the more engaged subscribers you have, the more sales you make. Sure it’s basic, we are not math gurus, but trust us, it works. (Using the right list-building strategies, you could grow your blog into a profitable one!)
2. You can’t rely on your followers on social media to be the source of your business growth. You cannot even engage with them unless you are posting something, so you can never really have their attention span for very long, let alone build trust. Your followers belong to the social media channel you are on, not you.
But you control your email list! And that list is yours FOREVER! It doesn’t matter if Facebook disappears tomorrow, you will still have your highly engaged subscribers ready to hear from you and about your next awesome product or service.
No, there isn’t a “magic secret formula” that you can find that will just allow you to develop an engaged list in the next day or two. But spiking your email list (as we like to say) is possible and is not as difficult as you think. Anyone can do it if they are committed and set the goal.
Trust us when we say we tried every tactic we could get our hands on when we started growing our lists.
We learned a lot, and we are still learning.
When we finally figured out what works, why, and how to actually make it work with the least amount of effort, we knew our businesses and sites would be profitable.
In fact, when you have an email list of highly engaged subscribers who were acquired the right way, who are the audience that aligns with your niche, and who trust you and your brand, then you have a loyal group of fans that will buy anything you create.
If you follow the right framework for growing your list, you only have to do it once. You can go months between implementing strategies because your list belongs to you and your subscribers are always eager to open your emails and visit your site.